Girls Trip Tours is Building Africa's First Women-Driven Tourism Economy

Growing up between the U.S. and Nigeria, Eyitemi Popo witnessed the power of travel to connect and empower communities beyond borders. Now, through Girls Trip Tours, she's validating ‘Iranti’ – an alternative tourism economy driven by women that’s changing the way people travel Africa.

Their purpose-driven itineraries are curated to go beyond basic sightseeing, connecting travelers with women-owned businesses, locally-run hotels, and female-focused social impact organizations. Beyond every trip educating a girl for one school year, each itinerary is designed to lead the traveler on a soulful journey of self-discovery.

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THE SMART MONEY WOMAN ANNOUNCES EXCLUSIVE SOUTH AFRICA TRIP CURATED BY GIRLS TRIP TOURS

The Smart Money Woman—the bestselling book and hit streaming series—invites fans to experience an immersive, affordable luxury travel adventure in South Africa from August 30 to September 7, 2025. This curated journey through South Africa is designed and expertly executed by Girls Trip Tours—a luxury women-driven travel company known for curating transformative, purpose-driven experiences across Africa. 

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