Our New Brand Identity : Girls Trip Tours by Iranti
As we celebrate our 5th anniversary, we are excited to announce a new chapter in our brand's history. We have made some substantial changes to our logo and brand identity. Our new logo design is more modern and minimal, with elegant colors and bold typography that better reflects the luxury and heightened consciousness of our brand ethos. We have also included “Iranti” into our brand name. ìrántí means memory or remembrance in the Yoruba language from Nigeria. The name represents the collective and living memory of the sometimes forgotten truth of African empires past, present, and future. Iranti represents a safe space for the Diaspora to heal, the continent to regenerate, and the world to revel at Africa’s beauty.
Girls Trip Tours is powered by the Iranti Ecosystem, Africa’s largest women-driven tourism ecosystem for social good. The ecosystem is made up of locally-owned, women-owned, and sustainability-first travel brands. These travel brands and businesses enable us to have some of the most unique itineraries on the market that are also intentionally socially conscious and financially beneficial to the women and girls we support in the communities we visit.
We believe that this change will help us better communicate our unique value to our audience, and we are excited for what the future holds for Girls Trip Tours by Iranti.
Our new logo, tagline, and brand colors
Tagline: Live your best life.
Build legacy.
Brand evolution
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